CRISIS MANAGEMENT, REPUTATION DEFENSE, DIGITAL STRATEGY
COMPANIES ARE EXPOSED TO RISKS SUCH AS:
- Emergencies and incidents
- Reputational crises
- Attacks and hostile campaigns
- Problematic scenarios
WHICH IS WHY COMPANIES MUST BE READY TO:
- Understand critical situations
- Prepare management
- Prevent conflicts and crises
monitoring AND intelligence
- Data is in a constant state of flow
- Data is accessible to everyone
- But data is not easy to gather and analyze
- Data requires human interpretation in order to be truly useful, as well as a strategy on how it should be used
- Communication is everywhere for everyone, continually spreading and transforming
- Reputation influences the choices of investors and stakeholders, as well as the judgment of media and consumers
- But reputation is outside the control of firms: comments on social media, Google positioning and customer reviews
- Finding yourself in front of a journalist, a TV camera, an audience: how to be effective?
- Communications during crisis and issue-related situations require particular and regular training
- Managing relations with fan communities on social media has become difficult
Crisis Management Professional with over 30 years of experience, Lecturer at major universities and research institutes: analysis, advice and assistance for governments, companies and international organizations. Media trainer to top companies and institutions, with in-depth knowledge of digital communication.
Politics and Communication Sociologist with 20 years of experience in reputation-enhancing services and online marketing for Italian and international companies. Data analysis, content production, SEO and digital advertising.
Specialist in media intelligence, brand and issue monitoring for governments, companies and international organizations with over 20 years of experience. Creation and management of online services focusing on analysis, mapping, reporting, reviewing, about companies, issues, stakeholders, sectors and products.
OUR TEAM OF PROFESSIONALS HAS WORKED FOR: